Advertising was not the invention stemming from the invention of the printing press. The printing press made the advertising game easier and quicker making the finding, and informing, the business clients with information. In such a way technology rolled on. The progression of finding and giving of information moved steadily from telegraph, telephone, fax machine, direct mail marketing, right up to today’s internet. Along the way entrepreneurs’ took advantage of each change that they engaged in their business endeavors. Today, nothing has changed. The ever popular blogging phenomenon is changing advertising from a home spun communications medium to a business promotion wonderland. Enter the blog, the poor man’s website.
The business blogs started out being a place where anyone had something to express about themselves, someplace or something. Blogging created a place where one could open up their diary’s and let the whole world know their private thoughts or opportunity to express their political views. This was a quagmire of information, though interesting as heck, was not profitable. To start out with the blogs weren’t made popular because of financial gain. No matter why business blogs became so popular they did achieve a phenomenal growth. With the explosion of popularity those seeking financial gain blew in. Blogs, as a retail marketing medium, became a certain destiny.
For business, one of the advantages of business blogs is that it’s easy to get access to and use of a blog for free. Free in a sense. The deal was that the free blogs required one to advertise the company providing the blog. Business Blogs are user friendly, and designed to be easy to customize, it’s a real cost effective tool for the internet marketer. This is so, even if you choose to pay for your own cost, which is usually under $10 a month. It is important to note that hundreds of thousands of blogs are in use all of time. It is shown, through statistics, that there are currently close to 14 million blogs posted on the internet with an estimated 80,000 additional blogs signing up daily. You can add to this the fact that with this reality comes over 50 million internet users and that 30% of them are reading a blog. The concept here is staggering why for the online marketer it’s a mind boggling, ready- made, opportunity to be exploited for profit.
The mini forum is one of the common formats that are used in blogs today. This forum has great advantages for the serious online marketer. Business Blogs provide real input and information that shows how the public thinks and feels about the product or services that is being promoted. Blogs help to know exactly what you need to change to keep your business moving upward. A popular technique used with blogs is to treat them as a stepping stone to another website. For example let’s say you might have a website selling sports tennis shoes. So now you create a business blog called, ” Freddie the Sneaker Tweaker”. A site where folks come to get Freddie’s latest complaint or praise about different sneaker brands being sold on the internet. However most conveniently there happens to be a URL for the sports tennis shoe website clearly seen on the blogs review page which, “bingo”, directs more traffic it. Doing this of course feeds more traffic to the real money maker.
If you’re new to the internet don’t expect, like so many unfortunately do, that your simply having a website will guarantee the money will just start coming in. Even business blogs being used for business reasons require good SEO practices. It would be advantageous, for the newbie, to join a SEO blogging community along with having their business blog indexed by the larger search engines. They also should take a serious peek at their competition. The best business blogs are those owned by people who only started out sharing something they had passion over and that passion caught on to all those others with a common interest. This is a win-win situation for all involved. Good business blogs are those which truly provide the public with meaningful information.
For those folks, that were the charter members of blogging , what’s happened to the blog is discouraging. Change, as we all know, is a natural part of life. Having common sense , behind all those two dimensional blogs, is a human director. It’s only a matter of time before the business blog appeared and with its’ success, grew and grew. All in all, there is a bright side. The blogging explosion, of thousands of good people overnight, many bloggers found themselves suddenly wanted and financially better off. May the business blogs live long and prosper. Join the explosion, with your own Business Blogs today!