Try to avoid having too many links coming from the same IP addresses. It’s tempting to add in links from other sites that you own in the hopes that it will increase your rankings, but it usually backfires. Some engines penalize you for it and others may start. Just avoid doing so to be on the safe side.
Search engines can’t see the videos, so they rely on the surrounding content in order to figure out and define exactly how useful the video is and what type of material it is about. Make sure you surround all your videos with lots of keyword rich text so that crawlers can easily find them. Search engine optimization is focused around keywords and crawlers ability to find these keywords.
Instead of only having links coming in to your home page you should have them them coming in to all different pages on your site. The reason for that is the fact that having links that only led to the first page are seen as being shallow and automated.
Make sure that as you develop your site you are keeping the people that are going to be reading your site in mind. As important as it is to get the robots’ attention to bring your site up, you want to be sure that the content that is included is going to capture the interests of the people reading the site.
Maintaining a healthy presence online means always keeping your website or forums up to date with current affairs. Even if your main selling point is not any sort of news angle, it is a good idea to show that you are constantly upgrading your site and put full attention into your business and customers.
To make sure users can find your old content through search engines, you should link to it in recent posts. When a search engine sees a page being linked back to, the page will be considered more relevant. It is important to use keywords when linking back to your original post.
Work with search engines that operate in other countries. There are many large directories, especially within countries like the UK and Canada. To be sure that you are getting the greatest advantage from search engines, target these foreign directories as well. You may need to obtain an address in the country where the search engine is based. Another advantage is that you will be able to reach out to potential customers in those countries.
Double check that the links coming in to your site are using anchor text that reflects the keywords you have selected as important. There is no harm in emailing a webmaster to ask if he could change the anchor text, but make sure to offer him a link back to his site in return.
Search engine optimization involves making your website more accessible and visible when people use sites like Yahoo! or Google. If you want to increase site traffic, using common keywords is a way to have your site appear on the first page in a list. Remember these tips to use search engine optimization to your benefit.